Types of Consumer Products, Unsought, Convenience & Shopping Products

Sun, 09/18/2011 - 11:24 -- Umar Farooq

Types of Consumer Products

Consumer products are those, which are used by the customer for consumption or for household use.  Consumer products are further classified and divided in:

  • Convenience Products
  • Shopping Products
  • Specialty Products
  • Unsought Products

Convenience Products

The consumers have enough knowledge about such type of products before going to buy it. Convenience products can buy with minimum efforts and available almost everywhere. These products are classified and divided in:

  • Staples products are buy on regular basis.
  • Impulse products are buy with some planning.
  • Emergency products are buy in urgency.

Characteristics Convenience Products

  1. Buy frequently   
  2. Low price     
  3. Easily available     
  4. Brand is acceptable     
  5. Price and quality is not considered.


 Salt, Sugar, Cigarettes, Soap, Bread, Tight bulb, etc.

Shopping Products

Shopping products are those types of consumer products, which the consumer buys less frequently, the consumer buy such type of products after comparing quality, price suitability and style.

Characteristics Shopping Products

  1. Purchase less frequently    
  2. Planning is needed      
  3. Comparison is needed    
  4. Complex then convenience products
  5. In retail out lets are not available      
  6. Shops for it


Shoes, Automobiles, Radios, really made garments etc.

Specialty Products

The American Marketing Association define special products as, “having unique characteristics and for brand identification for which significant group of buyer are habitually willing to make special purchasing efforts.

Characteristics Special Products

  1. Having unique characteristics      
  2. Purchase less frequently   
  3. High price      
  4. Brand is not acceptable            
  5. Less comparison     
  6. Available at special places
  7. Offer high status in mind.


Specific brands of cars, high priced equipments, services of legal specialist

Unsought Products

Unsought products are those consumer products, either consumer does not know about them or does not thinking to buy it. The consumer either not aware about this products or he aware about them but not yet want to buy.

Characteristics Unsought Products

  1. Required a lot of advertisement
  2. Personal selling 
  3. Marketing efforts     


Video, Telephone, Internet facilities, life insurance

Related pages

characteristics of socialisationwhat is material and nonmaterial culturejoint stock company disadvantagessigmund freud structure of personalityswot analysis for applealfred marshall principles of economicsdefine generic strategysocialism advantagesmeaning of encoderwhat is the meaning of codificationfeatures of uk constitutionstructural mobility sociologydefinition of id ego and superego in psychologytransfer propaganda definitionwhat does totalitarian dictatorship meanmotivating staff theoriesmarket segmentation process stepsdefine social disorganizationsigmund freud theory of personality developmentavenues of social mobilitylocke and social contractwhat is the definition of demographyexplain 4ps of marketingleader follower theorydictatorship advantages and disadvantagessocial contract theory of john lockeoptional product pricing strategy examplesjurisprudence wikidefination of super computerthe meaning of industrializationviolation of social norms examplesculture is gratifyingdefinition of organisational behavioradam smitstenets of idealismmc gregor theory x and ynomads definitionattributes of communisminflation and deflation meaningdiminishing returns curvetendency means in hindimatriarchal family systemtypes of exploratory research designdisadvantages and advantages of communismmajor pricing strategies in marketingbcg matrix limitationssole proprietorship meaningthe definition of colonisationdiminishing marginal utility definitionbarter definitionrobbins definition of economicsdescriptive research definesocrates theory of educationdefinition of endogamyid ego superego simple definitionspros of democracy governmentmicrocomputer typestypes of demand in managerial economicsmeaning of avi in hindichiefdom societiesadvantages and disadvantages of non probability samplingmainframe and supercomputersocrates contribution to educationendogamy marriageinformation about css subjects in pakistandefinion.comid ego superego definitionsethnocentric thinkingshort note on socialismexplain the caste systemwhat is caste system in sociologyporter five forces model of competitionfreud's psychosexual theoryimportance of formative evaluation