Encoding and Decoding in Communication Process

Mon, 12/15/2014 - 02:18 -- Umar Farooq

The communication process is basically depends on the following

  1. Encoding &
  2. Decoding

Meaning of Encoding in communication

Literally encoding means to convert body of information from one system to another system in the form of codes. Code is the system of symbol, sign or letters used to represent the secret meaning. According to John Fiske, coding is “consist of both signs and rules that determine that how and in what context these signs are used and how they can be combined to form more complex messages”.

Coding stand for the full ledged system of meaning to the members of the culture or sub culture. It must be also noted that code and system are inter related with each other. The effective communication process can be easily understood from the following diagram.

In the above process the encoder or source gives people shape to the message, idea or information or we can say that he encode his message in a proper way in his mind and then he send it to destination or receiver. Then the receiver interprets the message according to his own mental level and experience. From the above statement, it is clear that without the source there is no concept of communication. So it is the most important element.

But however, it must be very much simple and clear so that the receiver may easily understand the statements or feelings of receiver.

Meaning of Decoding in Communication       

It has been observed that communication process is continuous. There is no end in it, because the one encodes the message and the other decodes the message.


Related pages


definition barter economydefine generic strategywilliam fielding ogburnporter diamond of national advantagestagflation graphinsightful learning theoryeconomic socialism definitiondefinition of demography in biologycoeducational meaningcooley's looking glassmicroeconomics definition economicsincome approach macroeconomicspavlov's lawdefine organisational behaviordirective interview definitionethnocentric meansalfred marshall bookssole proprietors definitionkinship system definitioncommunism easy definitionbarter deal definitionmixed gender schools advantagesadvantages and disadvantage of partnershipadvantages and disadvantages of unitary systemmeaning of respondent in hindiadvantages and disadvantages of ethnocentric approachhobbes theoryadvantages of mixed economieshobbes social contract definitionsigmund freud personality theorycapital economics definitiondefine deflationary gapsole proprietorships definitionordinal approach to consumer equilibriumwhat are the main features of socialismwhats a bartermicro and macro marketing environmentadam smith definition of wealthdefine codifyexamples of symbols in sociologycriticisms of platoadvantages and disadvantages of profit maximizationjoseph juran definition of qualitytransitions by william bridgesdouglas mcgregor theoriestrial and error theory by thorndikedefinition communismmarketing penetration strategy definitionis a mainframe a personal computerwhat is a capitalist economic systemaids hindi meaningexamples of mainframe computersthe definition of deflationcommand economy advantages and disadvantagesmeaning of legislation in hindivertical mobility sociologydisadvantages and advantages of communismdefine heuristicallyadvantages and disadvantages of psychological pricing3 types of motiveswhat are mores in sociologyfreud stage of developmentupward mobility definitionshort note on census of indiawhat are advantages of federalismdefination of urbanizationmeaning hrmgen ayub khandefinition of endogamouscharacteristics of capitalist economy