Meaning of Ethnocentrism
Ethnocentrism means the evaluation of other cultures with the measuring and prevailing in one's own-culture. This is why the cultural traits which are similar to those of the observers, are evaluated as better than those which are quite different. The attitude where a person attributes one's own culture as superior to other lacks objectivity. Such an attitude makes difficult for us to realise what is right in our eyes can be quite wrong from other's point of view. It is an unconscious conflict of an individual or group against other individuals or groups.
It is an attitude of regarding one's own culture or group as inherently superior to others. Since other cultures are judged from the standpoint of one's own standards and other cultures are different, therefore, foreign cultures are held to be inferior. It expresses an inability to appreciate the viewpoint of other cultures where languages, religions, morality and ethical standards are different. Such an attitude is responsible for creating many personal, group, racial, and cultural problems ranging From an individual to international level.
One can imagine the importance of studying the topic on scientific lines from political, economic and socio-cultural point of views.
Definition of Ethnocentrism
Ethnocentrism defined as "a belief that one's own group, race, society and culture is good, normal, right and superior to other groups, culture, society and race that are inferior, wrong, abnormal and bad." There is a tendency in to judge other cultures, societies, groups, and races from one's own standards.